The platform is rolling out a new feature that permits them to lessen the quantity of AI-made videos appearing in their streams. This initiative comes as the service announced that it presently contains more than 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global launch. This shift coincides with a surge in content created by AI, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding video streams on another major platform only show clips produced artificially. A significant portion of this output is considered “AI slop”, a label for inferior, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that many people like content produced via AI tools, from computer-generated images to informative clips, and we want to offer the community the power to increase or decrease of that, depending on their own preferences,” commented a company executive.
AI on the Platform
The service shared that there are currently over a billion videos on its app tagged as artificially created. In total, more than 100 m pieces of content are uploaded to the service each day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the amount of artificial media they see by opening the topic control feature in the application and choosing the AI content topic. Other topics that currently be controlled under the filter encompass current affairs, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to tag lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth attach an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is designed to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a $2m awareness program for experts and groups to develop learning resources about using AI responsibly. This program will assist non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has supported its safety measures, during discussion over plans to lay off numerous content moderators in the UK. The company is planning to eliminate a significant number of roles in its user protection team in London, with worker representatives and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content prior to it has to be seen by people. The company stated a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
